What is Timeless Design?
So what is timeless design? Basically, it’s something that is ageless. Something that cannot be identified as belonging to a certain period. It is something that can be aesthetically pleasing and appreciated beyond the ebb and flow of the current and latest trends. As Aaron James Draper, the poster-boy of timeless design states in an a featured article in the Globe and Mail, “The universal quality of a good logo that can work in 1977 and in 2007 – that doesn’t die… That’s not fashion. That’s function.”
How Can We Create Designs That Are Timeless?
So how do we create timeless things in print and web? How do we avoid being sucked in by the latest fads, while still creating something that is palatable to the client? This certainly is not an easy feat. In fact, I have a sneaking suspicion that many of the things that appear on 99% of current websites will soon be viewed as design relics. Ahem, sliders?! They’re so 2013!
I think, perhaps, timeless design comes down to two basic things: simplicity and good typography. If we keep things simple and err on the side of minimalism, we will always create designs that are aesthetically pleasing and continue to be relevant long after they have been created. The same goes for utilizing good typography. You really can’t go wrong with an elegant font that is used well, right?
The Longevity of the iPhone 5c
Perhaps that is what the new iPhone and accompanying IOS is missing – simplicity and a classical approach to design. It sure looks pretty now, but, like all trends and fads, it will soon be deemed outdated or cheesy or, if it’s lucky, “old-school”. So for your next web or print project, why not use a simple, minimalistic approach so that your design withstands the test of time. And maybe hold it on the slider, ok?