Digital marketing for small business

Digital marketing solutions to advertise your business online

We create social media marketing, email marketing, and websites optimized for SEO, to help communicate with your audiences in Barrie, Ontario, and across Canada.

We offer professional digital marketing services for social media marketing (SMM), search engine optimization (SEO), and email marketing.

Our digital marketing process

Digital marketing is similar to traditional marketing in that it involves advertising, but it is done online. Digital marketing shares messages that are specifically written for your core audiences at a regular frequency consistent with your branding in social media messages, email marketing, and websites optimized for local SEO. We do this kind of digital marketing strategy by leveraging strategic communication methods.

Digital marketing is crucial for businesses to invest in crafting messages for digital platforms that their target audience or core audience. Not every audience uses the same method to obtain information about products or services they need or want. One core audience may rely solely on YouTube, while another focuses on Pinterest or Instagram, or prefers long-tail keyword Google searches.

We craft messages to your core audience using methods of strategic communications. Strategic communication methods enhance digital marketing by ensuring that all messaging is consistent, targeted, and aligned with the brand’s overall goals. By clearly defining messages, core audiences, and preferred communication channels, strategic communications helps craft campaigns that resonate, increase the efficiency of marketing efforts, reduce mixed messages, and minimize wasted resources to drive action, build lasting relationships in digital spaces.

Crafting messages for email campaigns, social media posts, Instagram Reels, or Pinterest campaigns involves integrating a complete strategic action plan and converting findings into strategic directions.

How we integrate strategic communications methods

We utilize strategic communication methods to identify key audience actors, influencers, and enablers. This helps us craft messages and visuals that bridge the gap on the action continuum, connecting with your audience. We ensure a clear intended change for each audience and advertise key services or products to your audience using active verbs for call-to-actions and bold hooks that entice audiences to stop scrolling and give their attention.

We sort through an assessment of resources and complete an environmental scan or SWOT analysis to identify strengths, weaknesses, and areas of uncertainty that are not easily categorized. Next, we outline the strategic directions for the company to pursue, including tactics, an action plan, a timeline, and a budget.

Full-service digital marketing from start to publishing

From discovery and strategy to design and content creation to final publishing, our digital marketing services provide seamless support from start to finish for digital marketing campaigns.

Every project starts with an introductory meeting to understand your goals, identify the best digital marketing tools for your business objectives, and connect with your core audiences.

We create customized digital marketing campaigns utilizing professional design methods to craft graphics and video content for social media posts, Reels, Stories, and Pinterest Pins. We develop custom designs for brand awareness and recognition, design, develop, and deploy email newsletters, and write copy for your website that is optimized for on-page SEO and technical SEO to enhance local search engine authority.

The digital marketing services we offer:

• Search Engine Optimization (SEO)

• Social media marketing

• Email marketing

Digital marketing services are most effective when combined with content creation and web design.

We create digital marketing campaigns that help your business reach the target audience online.

Regular advertising to audiences

Digital marketing advertises your business with regular, consistent messaging to core audiences, ensuring that your business is seen regularly on social media.

Aligns with business goals

A small business can benefit from digital marketing by aligning its digital marketing campaign with its business and operational goals. Digital marketing is essential for creating regular, engaging content to advertise online.

Leverage resources

Leverage the wide availability of digital marketing tools to maximize a limited budget. We create affordable, customized template graphics to help businesses maintain brand recognition while advertising online.