The long-term opportunities of the one-day website session
Create long-term financial and lifestyle benefits by investing in a website
If you want to Create an online business the one-day website session might be the solution for you
Updated: July 12, 2023
Starting a business usually means you need some type of website to help you sell a product online. There are various website platforms that can be used for free (e.g. Facebook page, free Wordpress.com, Etsy, artist shops like Threadless and Society6) but they offer limited control over custom functionality and design. If you require custom functionality and design for your website, Actually’s one-day website session might be an solution to help you build an affordable website in one day.
There are several blogs to read in this blog article series Why everyone needs to invest in a business website.
Here are the articles:
The long-term opportunities of the one-day website session (this is the current article you are reading)
How the one-day website session accomplishes so much (in one-day)
Your office or Actually’s (for the one-day website session location)
Each article explains in detail the many benefits available from the one-day website session. In addition to the most obvious benefit—a website is created for you by the end of the day. The remaining articles outline the benefits of investing in a business idea with an online website.
If you are interested in reading a deep explanation which unpacks ways to create long-term financial opportunities gained from attending the one-day website session or generally how to achieve long-term financial goals, keep reading.
The long-term benefits of the one-day website session
Investing in a business website can be costly and time-consuming. A custom web design can cost several thousands of dollars to build unless you reduce costs and do it yourself. The one-day website session strives to create an affordable way for small businesses, startups, freelancers, and entrepreneurs to get their business online.
This article discusses the long-term opportunities that can be created from investing in building a website for a business ideas, specifically the lifestyle and financial opportunities.
Long-term opportunities
FInancial BENEFITS and opportunities Of starting a Business
Profit earned from a investing in a business website can be used for personal long-term goals like the following:
Retirement portfolio
Family and personal travel vacations
Children’s education program
Housing (improvements, updates, relocation, new home, down payment, rental deposit)
Pet insurance security
Guaranteed vacation
Job layoff security
Pandemic or economic security
Lifestyle opportunities
Lifestyle benefits offer incalculable Financial value
The benefit of a lifestyle that eliminates hours spent commuting to work is a benefit in itself. Other lifestyle opportunity to enjoy access are leisure activities like more time with family, friends and pets, creative activities like painting or writing, being more active playing sports or other physical activities, enjoying hobbies like completing puzzles or playing music. Or it gives you free time to work on other side projects like investing in a business idea.
People who invest in the initial cost of developing a big website may later realize they could have made the process more lean and as a result more affordable by working the design stages smarter. Understanding your business goals and the progressive action steps required to generate website traffic help to understand (and refine) the process to work smarter to suit your lifestyle and financial goals.
Some examples of lifestyle opportunities that investing in a business idea bring:
Business travel or work while travelling (aka digital nomad)
Flexible schedule (e.g., short work week or shorter work days, extended or long weekends, day off for doctor’s appointment)
Vacation and sick dates are approved by you
Choose where you work (work from home or commercial office location)
Learn new things (e.g., business, finance, accounting, law, marketing, design, etc.)
Carefree work meetings (or no work meetings at all)
Feeling safe and secure working towards achieving financial goals
Work smarter (e.g., work less, create a local ecosystem, attend fewer meetings, etc.)
No commuting, no daycare (or less time spent in daycare)
Time to volunteer
All of these examples of lifestyle benefits are intrinsic or self-motivated behaviours because the unique individual’s personal interests and values. What this means is there is nothing better than having the freedom to design and enjoy a lifestyle benefits along side the financial benefits of starting a business website.
Lifestyle benefits are worth much more because of the personal individual motivation generated so to calculate the exact value of experiencing them is incalculable.
Websites are never really ever finished
Managing your WEbsite is an ongoing growth opportunity in Business
Since websites are never really finished because it requires the consistent effort of inviting visitors to visit your website, you have a lot of time and opportunity to work on the long-term goals. Now I know we said that websites cost time and money to start, but once they are established and online you can keep working on the process of developing content to add to the website as part of your marketing plan.
Thinking you need the most robust website platform to start the business by including every possible feature that your clients or customers may want, isn’t always the case or the best way to work smarter. It’s important to be aware that sometimes those website needs can change or evolve as you progress through the early stages of a business as you learn more about your marketplace. A willingness to be open to new ideas, innovating on the initial idea, or expanding the idea into more products or service offerings is entirely possible. What this really means is that you might design products or services that are not purchased by customers and invest a lot of money to add design and functionality to a website to sell them. In other words, it’s best not to get hung up on proceeding forward because the website has to be the all and end-all of websites.
Knowing that websites require long-term ongoing effort to consistently update content to grow a business in your marketplace will also keep you informed of new products or services and help design a lean and affordable website.
Lifestyle and material opportunities are goals too
When money isn’t your only goal
If you are living for the idea of investing in a business opportunity for the financial benefits then they are goals. The way to flip it around is to look at how much it will cost for you to create access to those goals. For example, if you’d like to only work four days a week you can slightly increase your hourly rate to achieve it.
Next, knowing the differences between what a goal is and the benefits of a goal means the marketing is ready to be developed. It’s difficult to leverage a marketing plan if you don’t have any goals or any incentive to achieve those goals (e.g. financial and lifestyle benefits).
Investing in a website is actually a practical process
The process of investing in ideas is a fairly practical process. It begins by:
Deciding on an idea to sell
Establishing a business (e.g. business name, sole proprietorship, partnership or corporation)
Finding a way to sell the idea (e.g. free Etsy store or paid website)
Creating a formula to sell (e.g. marketing plan, sales, networking, organic and paid advertising)
Take action and execute all of the above
Final thoughts
Consider new perspectives
Sometimes considering new perspectives helps to define or see the possibilities of new opportunities. Designers and creatives have the ability to see the end goal and apply their experience to create or help put the idea into order from start to finish so other people can interact with the idea. The idea would be a product or service and the designer helps to build space (your website) to sell the idea so people can interact with it. The goal for the one-day website session is to create a learning environment that will help you do this.