Why It’s Awesome
One of the best keyword research tools on the market, Google Keyword Tool is free to use. You’ll find it extremely helpful when you’re putting together your content writing strategies. Not only can you use it when you’re writing articles and posts, you can also use it for the main page content of your site. With Google Keyword Tool, you can see how competitive a keyword is. Something to keep in mind – aim for reasonably popular keywords with lower competition.
Google Keyword Tool In Action
Let’s just say you have a Yoga Studio in Scarborough. You want to write SEO articles and posts that highlight keywords that deal with your industry. First, you would brainstorm a list of words you think are yoga related. Don’t worry; there are no wrong answers in this phase of the process. Just get all your ideas on paper. Once you have your list, it’s time to plug them into Google Keyword Tool. The tool will show you something like this:
We came up with a list of 10, but your list can be as long as you’d like. As you can see, some of the terms ranked with low competition and high global searches, while others ranked for high competition and low global searches. The term Scarborough yoga class ranks high with low searches, but it’s still worth highlighting in your articles because it’s a very targeted audience – they will be more likely to contact you for Scarborough yoga classes. Other terms don’t rank at all, so you can eliminate them from your list. You’ll want to write lots of articles Bikram yoga and hot yoga – both terms have low competition and high search results.
Google Keyword Tool Bonuses
This handy tool does some brainstorming for you. Take a look at the photo below:
Look – now you’ve got a bunch of Keyword Ideas you may never have thought of on your own. Feel free to incorporate them into your list of SEO articles to write. And if you really like a keyword idea, click on the arrow after the keyword to see more ideas like that one.
SEO article writing is an ongoing process. Your list will grow, change and be edited. That’s all a part of the process – it’s never ending. But think of it like this: Google Keyword Tool is giving you ways of continuously reaching your target market and growing your audience.
Google Keyword Tool isn’t the only tool you use to write SEO articles. It’s an important one and it should be part of your SEO recon efforts. In follow-up articles, we’ll go over a few more tools you can use to come up with keywords for your SEO articles.
Do you employ Google Keyword Tool to help write your SEO articles? Do you need extra help or advice? Let us know and we’d be happy to help.