Print is not dead, it’s just in Rehab.
This is a wonderful quote from The Atlantic‘s very own Darhil Crooks, who speaks about a truth graphic designers may not be willing to deal with – print is not dead, it’s just in rehab. Is it true? Maybe. Because print is probably not going to come out of Rehab much stronger than it did when it was dragged in there. But there’s hope, I think!
According to book cover designer Peter Mendelsund, there’s nothing to worry about when it comes to print dying. When I was at the, Design Thinkers 2013 conference, Peter spoke about his belief of how editors will always be seeking cover design for books, even if print does take a peaceful passing. So for now, we can all take a sigh of relief. Because book covers will still be around for awhile, and if you’re an up and coming designer wanting to get your designer hands on a book cover project, you may still be in luck!
Mastering the Digital Medium of Book Covers
Designers are known for their flexibility to adjust to new tools, software, and mediums, especially when it comes to book cover design. Once again, Peter thinks so. In his talk at Design Thinkers 2013, Peter mentioned the importance of book covers today, because of the explosion of digital books on iPhones, iPads, Kindles, and eReaders. Wouldn’t you say, this digital age of book cover design is more reliant on the designer than ever before? I sure do!
It’s time to ‘Cover’ Up
Let’s face it, maybe my grandchildren will never read Dr. Suess’ classics on paper, but why would that limit what we can do for book design. Yes, print may be on the outs, but that gives us a whole whack of opportunities to play with screen resolution and on screen design instead of a single standardized book cover. Yes, change can be scary, but it also opens up wonderful opportunities! Digital book covers are now giving designers a chance to play with animation, effects, and design processes that are just not possible with print!
As Graphic Designers get used to the change from print to digital books, maybe we can refresh ourselves of the new learning opportunities it creates, by dabbling in new software, and embark on the opportunity it brings to design new concepts for clients who seek digital book cover design. Cause when one door closes, another one opens right?
If you want more info about book cover design and the transition from print to digital check out Peter Mendelsund at his blog or his work. As well as Tim Kreider’s article The Decline and Fall of the Book Cover is a great resource.
Tell us your thoughts on the epic battle between print and the digital era! Maybe you’re a traditional bookworm who loves the smell of a new book, or maybe you’re a new age reader, who won’t be caught anywhere in public without their Kindle in hand. Let us know your thoughts, and leave us a comment below!