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The Blog

The place we write.


Are you looking to generate passive income to work on a passion project? Are you a creative thinker with a bunch of ideas but not sure how to fund em? There’s a way to earn passive income by tapping into an affiliate marketing network. With a little work upfront you can earn money to fund projects you’ve been dreaming of doing for years, and at the same time offer education to others about products you know and love creating content like how-to blog articles, product reviews, video reviews, then share on social networks like Facebook, Twitter, LinkedIn and Instagram. That’s the logistical part but here’s are some amazing reasons to get started today.

6 reasons affiliate marketing will work to generate passive income for you:

  1. Websites generate traffic for you and for the merchant. As a website owner you can begin to generate traffic to your website with topics and keywords on the product or service you’re reviewing (some example merchants we know: Freshbooks, MyYogaWorks, ShareASale, CreativeLive) while educating, help a brand strengthen their reach, while helping a prospect consumer make a decision to purchase a product and/or service that really serves them. Once you generate traffic to your website, educate the visitor, to help them determine whether the product is for them and they visit the merchant site so they can purchase it! Plus you have the opportunity to educate the visitor on your services and other offerings too. Can you say win-win?

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The Business of Small Business
It’s been awhile and lots has been happening at Actually keeping us away from blogging, but we’re back with new content on the horizon. One of the really important things we’ve been working on at Actually is staying engaged with our local community (Shoutout to Barrie, Ontario, Canada! We love you!) so a few things we’ve has been working on.

Startup Barrie

We helped establish a grassroots organization for the City of Barrie. We did this in partnership with other Local Community builders (props to Chad over at The Creative Space and Rebecca Palmer of Entrelaunch). Startup Barrie is a grassroots driven movement in Barrie, Ontario bringing together people passionate about collaboration, innovation and learning. Our mission is to get people together to support one another (in both successes and failures) as we create fantastic new opportunities, we are made up of entrepreneurs, technologists, designers and intrapreneurs who work for other organizations. We made it possible with our Enterprise Builders: City of Barrie – Invest Barrie, Georgian’s Henry Bernick Entprenurship Centre, and VentureLab. So the whole point of Startup Barrie is to build a community of builders, helping one another, get to where they want to be as entrepreneurs. There’s no limits. We are an inclusive group – it’s for everyone and for Barrie. You don’t have to be in tech or healthcare, we want to know about every startup business, service or product driven.  Seriously we want to know about you! So go register your Startup today! Go! Okay, maybe that’s a bit pushy, but we’re super eager to know about you, so whenever you’re ready!
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Why would a small business ever want to have a strong web presence? There are a few important reasons – and they all have the potential to make or break a brand. If you build your web presence the right way, you can increase your visibility and make a great impression – both of which leads you a huge competitive advantage. However, these days, creating a powerful web presence that works for you is more than just a static website. That was so 1996. Now, you not only need a website and blog, but also relevant social media profiles, business directories and even review sites.

For a busy entrepreneur, this can be hard to hear – a stand-alone website just isn’t going to cut it. It’s now the hub of a network of information about your business that exemplifies your brand and expertise to those in search of a product or solution.

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How to find your blogging voice
What’s a blogging voice you may ask? Well essentially I’m talking about finding your personality through writing online for blogs, which is something that I personally know is not always an easy task for everyone.

We have been talking since our toddler days and have developed personalities and commonalities within our daily speech, but somehow when it comes to writing down thoughts or opinions on paper we often become very formal, impersonal and a bit shy about voicing our opinions on an open forum aka The Internet. If you are passionate or knowledgeable about any topic it’s important to share with the world because your opinion and thoughts are valuable and need to be heard!
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Starting off in social media can be very intimidating, confusing and time consuming, but there are programs that are available to help create efficiency and productivity for you. Hootsuite is a program developed to schedule social media messages on specific days, at specific times, instead of constantly having to post manually across multiple networks. Even with such an efficient platform there are tips to make Hootsuite work best for you in the long run, adding efficiency to your social media campaigns.

1. Using the Bulk Scheduler Feature
This feature has proved to be useful in scheduling a ton of posts in a short amount of time. Instead of spending a couple hours clicking on each day, typing a unique message and then hitting schedule (or auto-schedule), you will instead, be able to upload an Excel spreadsheet file to Hootsuite where it reads all the data and schedules your messaging on the appropriate day.

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Facebook has become so commonplace that many people forget what they are even posting on the social network. We go to Facebook to post our everyday thoughts, opinions, experiences and pictures as well. What we often forget is that even though our family and friends may get a kick out of reading how bothered we are about a topic, event or issue, potential employers may not see it the same way. This is especially important if you are planning on, or are in the middle of job hunting.

What is Your Potential Boss Seeing?

If the thought of what they may see makes you cringe then chances are that they will be cringing too. There are ways to prevent your potential future boss from seeing your profile but Facebook is also a really fantastic way to promote yourself in the best way possible. If everything is blocked from them, chances are they know that your profile probably isn’t that neat or professional and might have something to hide.

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We’re a small business and we love WordPress! In fact, we’re such supporters of this Content Management System (CMS), that we not only use WordPress on our business sites, but we also teach others how to use if for their small business sites as well.

In so many ways, we believe that WordPress was made for small businesses. It’s like the makers of WordPress sat down and asked themselves: “How can we make the web more accessible to small business owners? How can we make it easy for them to create and manage their own website, all while engaging clients using Internet marketing strategies?” And the result is a CMS that’s built for businesses!

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6 Reasons why you should be using wordpress
Let’s say you’re a small business owner. You have limited resources to spend on building and maintaining your website. But you also realize how vital a functional website is to your future. What can you do? WordPress is ideal for people in your shoes. It lets you build and maintain a functional website all on your own!

Here are six important reasons why you should be using WordPress for your small business website:

1. Easy to setup, manage, and update. Don’t know HTML code? You’re not an Internet aficionado? No problem – WordPress has you covered! To get started on this Content Management System (CMS), all you need is an Internet connection and web browser. If this is your first time, WordPress promises to be gentle. Because it’s the perfect starting point for noobs, WordPress has become the darling of small businesses around the world.

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How Social Media Drives Customers To Your Website
Sometimes, a small business’ website just isn’t enough to bring in a substantial amount of traffic on its own. It needs a boost – a social media boost, that is! Social media was designed to bring increased visibility to your site, when employed strategically. In fact, a website is just part of the marketing strategy you have in place.

Think of your website as the hub of a wheel. In order to make the wheel go round, you need spokes to connect the hub to the tire. And social media networks are the spokes that are connected to your website hub, helping direct traffic to where you want it most. The hub is where you want to conduct your business, but social media gives you access to an audience you may not have been able to tap into with just a website.

One of the great things about using social media to drive traffic to your website is that it’s free. And what small business doesn’t like a little cost effective business? And we want to help you tap into it, so here’s a little incentive (as well as a tip or two) on how to positively use social media to increase the traffic to your site.

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