You may have said to yourself: “GAH! There are so many bloggers already writing about (Insert specialty here). How am I going to compete?” That’s where the niche blogging market comes in. Sure, you may have covered a broad range of subjects in the past, but by becoming a niche blogger, you’re ensuring that the right people are seeing and paying attention to your posts.
Being a niche blogger doesn’t mean you can’t be personal. All it really means is that you’ve got laser-sharp focus. You’re targeting a specific audience that is more likely to follow, respect and buy from you because you’re talking about a certain topic they are interested in. It means you can focus on what is really important to you instead of writing about what everyone else is writing about. You can take the time to go really in-depth about a topic you’re passionate about and offer a deeper connection to your audience. And all of those things are really awesome!
Here’s what you can do to establish yourself in your niche:
- Take a look back at the content you’ve already produced. What do you write about most? You’ll find a pattern – now all you need to do is hone that niche.
- What topics are garnering the most interest? Track the posts that have the most shares and comments. If these posts interest you as well, you’re on your way to finding your niche.
- Ask your readers what they’d like to see more of on your blog. Maybe they want you to focus on a certain area of your industry. You can ask readers by writing blog posts and on your social media networks.
- What do you want to be known for? It’s easier to write about what you love, so focus on that passion as your niche.
- Once you decide on a niche, be sure to set up topics in your editorial calendar. Brainstorming topics in your niche will give you that boost of confidence and energy you need to focus on what you really want to write about.
- What personal stories that relate to your niche do you have to share on your blog? By adding a personal touch to your blog occasionally, they’ll be better able to relate to you and the topic at hand. And by sharing personal antidotes, you’re helping set yourself up as an expert in that niche.
- Even though your niche should be focused, it shouldn’t be too narrow. You want to have a steady stream of topics to write about. It should not only be of interest to you, but also searchable on Google. If you get too narrow, you’re in danger of ensuring that no one finds your blog.
What kind on niche blogger are you? If you’ve made the switch to niche blogging, how do you find it differs from all-encompassing general-type subjects? Please leave your comments below.