Don’t get us wrong—it’s important to be genuine with your business blog. You’ve got to establish rapport, with genuine human connection with your audience. After a while, it’s easy to lose sight that your blog is really about your readers, not about you. Write about how you can help them. There’s still a lot you can do to make your posts all about your readers—just follow these handy tips and get back on the right track to making it all about them again.
Read MoreEmail newsletters should be a part of your marketing strategy. They are an important part of retaining customers, keeping them engaged with your business or website products and services, and provide relevant content about what you do and offer. Here are our top 6 reasons why you should be sending out email newsletters.
Read MoreIs your business or brand using Pinterest to promote your products and services? That’s great—but are you doing it right? Let’s go over a few common mistakes you may be making on Pinterest.
Read MoreContests are a fantastic way to generate a bigger fan base and drive traffic to your blog. But if you’ve never run one before, it’s a little more complicated than just giving away a prize to a winner. If you’re organized, your contest can be a huge success, as well as a strategic cost-effective marketing tool that will benefit your business.
Read MoreJust because you’re not fond of deadlines, it doesn’t mean you can ignore them. Embrace them with these tips to make your life calm and peaceful to achieve blogging zen.
Read MoreRelationships bring visitors to your website regularly—everyone wants more traffic. There are many ways to build relationships with your readers and make them stronger. But like we’ve told you time and time again, relationships, like blogs, take time to build. You need to cultivate them continuously, so here are ways to build relationships and bring more people to your blog.
Read MoreWhat kind of a blogger are you? That’s not a trick question—it’s one you need to ask yourself as a blogger. The industry you specialize in may be expansive… so how are you going to stand out? You need to find your blogging niche in order to establish yourself as an expert.
Read MoreWe’re not just bloggers—we’re also moms, dads, wives, husbands, business owners, employees… well, you get the point. Super-hero time management skills are needed in our line of business. You need to always be “on” and be productive and this list will help organize your efforts.
Read MoreThis is a question asked all the time, when you might see a number stagnating on Google Analytics. Other times, it’s when you’re taking a look at what competitors are doing. Before we get into it, let’s get one thing clear—there’s no overnight success to better blogging.
Read MoreIt seems like you need a plan for everything, doesn’t it? You have one for your business, so it makes sense that you should also have one for your blog. A plan makes sure that you stay on track, so you hit your target goals and ensures you have direction. These are all things that your blog needs in order to be successful.
Read MoreYou are the best thing since sliced bread. And the world needs to know. So how do you get the word out there? Sure, you’ve got a blog, you update your social media accounts on a regular basis—is there anything else you could be doing? We’re so glad you asked! You should be using press releases to gain visibility online.
Read MoreWe know it’s not easy sitting down and writing a blog post. There’s a lot of pressure—coming up with a topic, crafting a stellar headline, adding compelling content and getting others to read it via social media networks. That’s why we want to show you how to write an influential blog post, without the dramatic meltdown.
Read MoreYou’ve finished writing a brilliant post for your blog, but it’s missing something. Something visual that adds synergy to your content. You may think of pictures as an afterthought, but they are important for your blog. We’re going to touch on a couple of reasons why they should be included in your blog articles.
Read MoreSure you blog, but do you microblog? You might be… you just didn’t know it. But what is microblogging? Basically, it’s a term used for a social media outlet that lets you send out short messages to other subscribers of that particular site or service. Starting to sound familiar? Yep—microblogging is a fancy-schmany word for social media sites like Twitter, Tumblr and Instagram.
Read MoreBeing unforgettable online starts with identifying the meaning of your brand. Can you define it? If you can’t, keep reading and we’ll discuss how to become unforgettable and develop your brand online. A brand is much more than your logo or symbol on your letterhead—it’s a conceptual image that defines your business, and the goods or services that you sell. It’s an abstract concept.
Read MoreOh, the places you’ve been. Wouldn’t it be great if you could let all your friends know where you are at that very moment in real-time? The good news is Facebook Places lets you do just that. This nifty little geolocational tool lets you post a real-time update of where you are and what you’re doing when you’re out and about
Read MoreJust because you’re on the web, it doesn’t give you free-range to say and do whatever you want. The same goes for your blog. There’s a blog-etiquette you should follow—that is if you want to be taken seriously by your audience and peers. That’s why we put together a polite guide to blogging, and we’ve got your Polite Guide to Blogging.
Read MoreYou love keeping your people in the loop about what’s going on in your life, like what you had for breakfast this morning. Maybe the last time you visited the doctor, or how much you love your cat. And all those things are great… when you’re logged into your personal Facebook and Twitter accounts. But when it comes to your business social media accounts, these aren’t the kinds of things you want your customers to know about. Let's talk about it.
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