What You Need To Create In A Blog Business Plan

Here are 4 proven tips to make your blog post titles stand out and get people reading your articles.

It seems like you need a plan for everything, doesn’t it? You have one for your business, so it makes sense that you should also have one for your blog. A plan makes sure that you stay on track, so you hit your target goals and ensures you have direction. These are all things that your blog needs in order to be successful.

We’re going to give you a basic template of what you should include in your blog business plan. It’s a good idea to go back to this plan yearly to tweak your goals and to make sure that you’re on track. Your goals can be weekly, monthly or even yearly. It’s really up to you and what your business is all about – there’s no right or wrong answer, you’ll have to revise the plan until it works for you blog.

Here’s What All Your Business Blog Will Need

Define your blog’s purpose: What is your blog’s purpose for your readers and for you? If you had to sum up your blog in 30 seconds, could you? This is what is commonly referred to as the “Elevator Pitch.” If you were stuck in an elevator with someone, could you sum up your blog in 30 seconds? As well, you’ll need a more drawn out business purpose to your site, which will take longer. Why does your blog, as a business, exist?

Define who you are: How do you want people to perceive your blog? Do you have a niche or a microniche you want to specialize in? Be clear what you want to be known for before you start writing.

Who is your demographic?: Identify and target your reader. How will you find them and track them? What kind of readers are coming to your blog already? You need to have a system in place to track and analyze traffic in order to target the demographic you want.

Finances and budget: It always comes down to money, doesn’t it? Blogs cost money. There are fees for hosting, themes, graphics, servers, email, backup, business cards, technical assistance, artwork… just to name a few. This list will grow, so keep an eye on what you’re spending on your blog. Don’t let your expenses get out of hand. That being send, please spend on the essential services you’ll need to keep your blog up and running.

Long- and short-term goals: Your long-term goals can be monthly or yearly, but we recommend that you have at least a yearly goal to pursue. Short-term goals are bite-size achievements that help you get to your long-term goals.

Having a blog business plan in place isn’t as daunting a task as it seems to be. In fact, once it’s completed, it will make your blogging life so much easier and successful! We hope we’ve inspired you to set up a blog business plan of your own. If we have, please let us know how it works it for you.