Social Media Marketing: B2B vs B2C
Whether its B2B or B2C, you need a social media marketing strategy that optimizes the content generated to your target audience.
It’s time to put together your social media marketing and content strategy plan. But wait! Who are you going after businesses or consumers? There are similarities and differences for each market, and you’re going to need to know what they are before you put together your plan for success.
Each of these audiences has its own particular needs and wants. B2B is quite different for B2C. There’s a different set of priorities and approaches needed, and a different level of engagement. Let’s take a look at a few key points you’ll need to keep in mind.
The Role of the Company Website
No matter who you’re targeting your website is vital. But the information you’re posting is going to differ, depending on if your B2B or B2C. On B2B, since the client is going to take more time debating whether or not to buy your product or service, the info on your site is going to have to be involved and multifaceted. This information is usually found on the core section of a business’s website, rather than on a blog—the prime news outlet for the B2C market. So, a B2B company’s social media strategy should be focused on getting the audience to the main business website.
Creating a Community
A big part of social media is community. And both B2B and B2C should take different approaches when creating a community. Each type of audience uses social media platforms to fulfill different objectives, so keep this in mind when developing a community around your business. What do the people and businesses that purchase your product/service need for their social media community?
Different Platforms for Different Needs
Depending on your target market, you’re going to use different social media networking sites. If you’re going after the B2C market, you’ll want to hang your shingle on sites such as Instagram, Facebook, Twitter, and Pinterest. Most individuals check out those sites for personal reasons—they want to network with friends, not business associates. And the bonus about that is that they are in the right mood to check out products or services that appeal to them outside of work.
For B2B marketers, you’ll find that they use social media platforms that appeal to professionals. One of the most popular of these is LinkedIn. When people login to their LinkedIn account, they want to connect professionally and talk business.
What market are you going after—B2B or B2C? What social media marketing tactics do you find work or don’t work for you? Leave us a message and share your business with us on Instagram or Twitter.