Digital marketing packages: essentials for small business
Running a small business is tough. And even though it can be tough, it is also fun and rewarding.
You’re juggling operations, customer service, and growth — and on top of that, you need to market your business online. That’s where our Digital Marketing Package: Essentials for Small Business comes into play.
Since 2013, I’ve been helping businesses like yours increase visibility, generate leads, and grow revenue using digital marketing strategies that actually work. I mean, I named my business Actually for a reason!
My focus is on web design with SEO, Instagram marketing, email marketing, Pinterest campaigns, LinkedIn campaigns and keyword-driven blog content based on search intent.
Not only that, we use effective keyword research to structure campaigns, leverage strategic communication methods to connect with core target audiences, and analyze data-driven insights. No guessing at what could work.
More on how we create digital marketing solutions for small businesses → https://www.actuallywecreate.com/about
We are a small business digital marketing company
At Actually, we specialize in helping small businesses succeed online. That’s one goal. The next goal is to become your trusted, affordable digital marketing provider for small businesses.
Over the years, I’ve worked with well-known non-profits, service-based companies, restaurants, tech startups, sports entertainment, and educational institutions.
Before I started Actually, I’ve worked on designing websites and email campaigns for companies across the US, the UK, and even Australia. I’ve been building and designing websites since the 2000s.
The goal? Make digital marketing affordable, simple, effective, and measurable for small business. Then you can focus on running your company while we grow it online with digital marketing.
Services and pricing
We offer a wide range of services for small businesses, including:
SEO websites and content marketing
Website design and maintenance
Content creation for blog articles and social media
Email marketing
Social media marketing and management
Analytics and reporting
Coaching, training and consulting
Our pricing packages are flexible and transparent. We have flat-rate digital marketing packages with no hidden costs.
How we create digital marketing solutions for small businesses → https://www.actuallywecreate.com/about
We also offer flexible support for businesses that need a part-time digital marketing company with our flat-rate digital marketing packages and hourly services.
Here is an article guiding small businesses on how to choose the right digital marketing company → The Complete Guide to Choosing a Digital Marketing Company
Small business marketing support & training services
Not every small business needs a full-service package. That’s why we offer coaching, consulting, and virtual training with flexible digital marketing instruction and support.
Learn how to manage your social media campaigns and Google Business Profile
Discover ways to streamline social media posts daily
Receive instruction on content strategy, SEO and creating campaigns
Access recorded or live training sessions tailored to your business
I work with DMZ Innisfil Startup Incubator, as an Expert in Residence (EiR), which has partnered with Toronto Metropolitan University’s DMZ, to provide a focused program for local small businesses and their startup founders.
The program offers up to 15 hours of coaching and mentorship specifically for early-stage entrepreneurs with no more than 3 years of experience, and for founders in Innisfil and the County of Simcoe.
Digital Marketing Package Price: Starter Package
I guarantee digital marketing packages are tailored to what you need, when you need them: no empty maintenance fees or hidden fees.
Our Starter Package is designed for small businesses looking for an affordable, SEO website. It includes:
On-page SEO
Technical SEO
SEO optimized page titles and meta descriptions based on customer keyword intent
Custom Squarespace or Square website design
Sitemap for Google Search Console
Potential for unlimited website pages and product pages
Custom-designed browser icon (favicon)
Custom-branded social sharing image
Cookie banner
HTTPS (SSL security)
Two-factor authentication login (2FA)
Mobile-optimized website
Dedicated website app (Squarespace only)
This package is perfect for businesses looking to get their business online with an easy-to-use website platform, increase visibility, generate leads, and drive revenue without breaking the bank.
The starter website package price is a one-time flat fee of $795 → https://www.actuallywecreate.com/digital-marketing-packages-for-small-business
SEO website optimization package for small business (Essential)
SEO is the backbone of your online presence. Every service business needs to rank locally.
Any one of our website digital marketing packages includes the SEO Essentials:
Local keyword research and optimization
On-page SEO (titles, meta descriptions, schema)
Tracking and analytics
SEO meta titles and descriptions
H1-H6 header page structure
Image alt tags
Favicon, sitemap, structured data that’s configured for indexing
We focus on intent keyword research to attract customers who are ready to buy. We never take guesses; we use research to optimize your website’s SEO for customer intent.
SEO content creation package for small business (maintenance)
SEO isn’t a one-time effort. It’s a long-term content marketing strategy.
Our content marketing package ensures SEO maintenance of your site with:
Content strategy and content writing for blogs and web pages
Monitoring of keyword rankings
Optimizes ongoing content for better search performance
Our digital marketing content marketing package always includes keyword research for your targeted core audiences.
Content audit SEO & free local SEO audit
We also provide content audits before we start working on your project. We take the time to explain how SEO will work with a free local SEO audit to help you understand:
What’s working on your website
Opportunities for improvement
How to outperform your local competitors
Explain the audit results in detail
When we work with our clients, we always share the strategy and our approach to improve content and turn it into top-performing pages and keywords.
Website services
We offer Squarespace or Square websites for businesses of all sizes:
Starter Website Package: Simple, optimized website with 1–3 responsive web pages
Website Maintenance: We will complete regular updates on the website, depending on your unique content marketing needs
E-commerce Website Design: Custom online store with Square or Squarespace e-commerce tools
Technical Website Audit: Ensure your site is optimized with on-page SEO and technical SEO requirements
We offer Square and Squarespace custom website packages for larger websites that require more than three pages.
Compare our website packages → https://www.actuallywecreate.com/digital-marketing-packages-for-small-business
Google Business Profile & local listings
Your Google Business Profile is key to local visibility.
It’s essential to include proximity or location-based information on your website to ensure local customers can find you.
How we help with your Google Business Profile:
Profile creation & services optimization
Ongoing management (respond to reviews and update posts)
Encourage reviews and engagement
Weekly performance reporting
Small businesses need an SEO and Google Business Profile strategy to increase foot traffic and website traffic, and to generate local leads.
Lead generation & booking website (basic & custom design)
We can build lead-generation and booking tools for your website, either custom-designed or out-of-the-box, to suit your budget.
Here are some examples of lead generation and booking tools for websites:
Capture leads with custom website forms, integrated booking systems (e.g., Jane, Calendry, Square)
Integrate social media feeds and email marketing tools
Track performance with Google Analytics and Google Search Console
Marketing tools like Chatra’s live chat, chatbots and social messaging app
Word-of-mouth marketing apps
Popup windows and social proof apps
We can integrate many digital marketing lead generation apps with your website platform. The options vary and can depend on your budget and your website conversion goals.
Content marketing, soci
al media, SEO & SEM
Digital marketing packages that commonly work together include content marketing strategy, social media marketing, SEO, and Search Engine Marketing (SEM) to increase visibility through organic search results and build a comprehensive online presence.
Here are some examples of what combining digital marketing packages can offer:
Social Media Management Services
Publish daily posts, reels and stories
Create trending content & recommend already published content to boost
Increase audience engagement and growth
Performance Marketing Packages
Paid search, social, and programmatic campaigns
Optimize ads for leads, clicks, and sales
Content Marketing Packages
Write blog content for SEO based on keyword intent
Producing content for social media posts
Website Maintenance Packages
Video scripts and content production for web pages
Updates for current advertising campaigns
Targeting users actively searching for products or services with keywords, core audience demographics and interests
SEM paid strategy alongside SEO for organic traffic
Often, what small businesses discover after their website is optimized is that they need to integrate content marketing, social media, and SEM into their SEO strategy to leverage the strategic benefits of digital marketing fully. We help you progress strategically with digital marketing, never rushing or pushing marketing, with flexible services as you need them.
Flexible small business marketing services
Coaching & consulting
Minor SEO optimizations to specific pages
Conversion optimization with website SEO audits
Content marketing editing & copywriting
Social media review & strategy
Email marketing
The benefit of the flexibility of our digital marketing services is that businesses can purchase hours as needed—paying only for what they use.
Why small businesses need marketing packages
Small business packages make it easier for small businesses in so many ways:
Predictable costs
Structured, measurable approach
Scalable as your business grows
Access to expertise without hiring full-time staff
Diverse skillsets for part-time prices
Professional coaching for digital marketing strategy
Don’t just watch your competition use the power of digital marketing; get your business in on it too.
Common types of digital marketing packages
Common digital marketing packages that are bundled are:
Website design and development packages
Logo and branding packages
Website and logo packages
SEO Marketing
Content Marketing
Social Media Marketing
Email Marketing
All of our website packages include on-page SEO and technical SEO because we know how vital SEO is for a local business's website.
Flat-rate digital marketing packages make it much easier for small businesses to budget and, if you are starting a business, to develop a business plan.
Digital marketing packages: strategy, performance & growth frameworks
Don’t leave digital marketing out of your business plan, or let competitors dominate the online markets. Create opportunities by establishing processes for strategy, performance, and growth frameworks.
Here are five things to consider when choosing a company to work with that offers a digital marketing package:
Research & Strategy: They need to identify opportunities, target keywords, and audience insights
Implementation: Integrate SEO, campaigns and ads, website, content marketing, and social media marketing
Monitoring: Watch your company’s analytics, dashboards, and track ROI
Optimization: Adjust campaigns for performance improvements and feedback
Reporting: Be transparent about results so you can make informed decisions
Digital marketing packages use free and paid tactics to get your business seen by people actively searching for what you offer, driving immediate traffic and potential customers.
We’re obsessed with digital marketing results
At Actually, our strategy is simple:
→ Marketing without analyzing data is crossing your fingers and hoping for the best.
Don’t leave digital marketing to your competitors or let them dominate SEO opportunities. With our help, you can use digital marketing too, with strategy, data, and measurable performance.
Attempting digital marketing without data is a guess.
We don’t guess. We analyze, optimize, and measure.
Listen to what our small business clients’ performance is saying
CASE STUDY: How Actually helped Billy Dick’s Barbecue double its monthly revenue
Our client moved their restaurant from Angus to Barrie, Ontario, and wanted to increase awareness of their barbecue restaurant, catering services, and catering platters in Barrie.
Client: Billy Dick’s Barbecue — Barrie, Ontario
Industry: Restaurant
Challenge: Consistent 5-Star Google ratings signalled strong customer satisfaction — the next step was expanding awareness
Goal: Increase awareness + foot traffic in Barrie
Our Strategy
Optimized local SEO keywords (“BBQ restaurant in Barrie”, “BBQ Catering Barrie”, etc.)
Built ranking-focused web pages
Post daily on social media
Boost top-performing reels
Publish reels weekly with bold hooks
Publish daily stories to followers
Promote weekly specials
Promote Google reviews
Use strategic communications methods to engage their audience
Results
200+ 5-star Google reviews (and growing with reviews left nearly daily)
Doubled monthly revenue
New walk-in customers from Instagram
Increased social reach & engagement
25k monthly views on Instagram + Facebook
Views grew from 15.5k (June 2025) → 25k (Nov 2025)
When we started digital marketing for Billy Dick’s Barbecue, monthly views were around 6k.
This is the power of strategic digital marketing for small business.
Take Your Small Business to the Next Level
Ready to grow your business online? Whether you need a starter website, SEO strategy, or full-service marketing package, we can help.
Explore our digital marketing packages → https://www.actuallywecreate.com/digital-marketing-packages-for-small-business.
FAQs
What is the primary benefit of digital marketing for small businesses?
Increased visibility, lead generation, and customer engagement.
How does digital marketing drive sales for small businesses?
Through SEO, social media, content, and paid ads that attract ready-to-buy customers.
What is the impact of digital marketing on small business growth?
Can double revenue, improve brand awareness, and increase repeat business.
Categories of small businesses we’ve worked with
Restaurants, nonprofits, service businesses, startups, tech, education, and more.