Choosing a local web design company

Reasons why a local web designer makes sense for your business

Discover three ways a local web designer can do more for your business

Centennial Beach water fountain in Barrie

Why hiring a local website designer can do more for your business

We help small businesses create a professional online presence by designing their website. Before starting, we want our prospective Barrie clients to make informed decisions about maximizing the benefits of building a website. We know that technical experience and creative design skills are must-haves when choosing a web designer, but did you know that hiring locally has valuable benefits?

We understand that clients need help recognizing the value of creating a professional online presence through a website. It’s important to share with clients the added benefits of choosing a local web designer that they offer. First of all, it maximizes the web designer’s talents and, as a result, creates three big potential opportunities to increase business success.

Why your web designer should be local

Here are three reasons why your web designer should be local.

1. Personalized service and better communication

2. Support for the local economy and community

3. Familiarity with local culture, trends, markets, and events 

These reasons emphasize trust, success, and community. But do you know why exactly? We’ve outlined the benefits that go beyond the immediate transaction. Here are the key benefits:

1. Personalized Service and Better Communication

Working with a local Barrie web design company means building a personalized relationship with the person or team designing your website. Face-to-face meetings and phone calls enable flexible scheduling, facilitating the building of personal connections, rapport, and trust. Meetings also create smoother communication, ensuring the vision for your website is accurately understood and executed. Non-verbal cues can help clarify tone and intention, preventing misunderstandings that can occur when communication happens online.

When everyone is located in Barrie, the web designer is often more accessible, creating opportunities for personalized service with quick responses to questions or feedback. This is crucial when deadlines are tight or feedback must be acted on immediately.

Additionally, local designers often have a deeper understanding of your Barrie business environment, trends, and the market, allowing them to tailor the website design to better resonate with your audience. Understanding the audience is an essential step of analysis when developing a comprehensive strategic communication plan (e.g., defining the core audience: actors, influencers and enablers).

2. Support for the Local Economy and Community

By hiring a local website designer, you contribute directly to the local economy. As small business owners ourselves, we believe that by investing in our services together in meaningful ways, we can help sustain the local job market and foster the growth of small businesses in Barrie. This can create a ripple effect of economic support that helps your business thrive and others in your community.

3. Familiarity with Local Culture, Trends, markets, and events

A local web designer will be well-versed in the cultural nuances, regional preferences in Simcoe County, and city trends that might influence how a business should present itself online in Barrie. Whether it's knowledge of local imagery (e.g., Spirit Catcher, Meridian Place), language, community-based elements, trends and events (e.g., Kempenfest, Barrie Farmers Market), a local designer will integrate these subtle yet important nuances into your web design, making it more relatable and engaging to your audiences.

Additionally, a local web designer is familiar with competitors and industry-specific trends in the area, which can give your website a competitive edge. This localized knowledge helps to create a website that resonates with your core audiences, making it easier for potential customers to connect with your brand on a deeper and more familiar level.

Local expertise: Why a Barrie web designer is a key to local success

By choosing a local web designer, you receive a custom and professional service while contributing to creating a thriving local economy, which speaks directly to the people you serve locally in Barrie. Next, discover five tips about what to know about hiring a skilled web designer in Barrie.