What people are saying about your brand is important. That’s why online reputation management is important—you want to get in front of the mudslinging before it turns into an all-out brawl.
Read More
Aren’t you sick of those ads you see on the Internet promising results, quick? Lose 10 pounds instantly. Make $1,000 a day. Gain 10,000 followers in one hour. Yep, we just don’t have any faith in those claims. This just proves that you can’t buy trust with users—you need to build it. And establishing trust with your audience takes time.
Read More
You already know that you have to put some thought into planning your blog posts. But did you know there are different types of content that you should think about when you’re outlining your editorial calendar? These are Evergreen and Timely articles and you need both content types on your site.
Read More
When it comes to guest blogging, there’s no such thing as overstaying your welcome. An awesome way to build your own blog—even if you aren’t writing for it—this tactic can boost your audience and your street cred in one fell swoop. You may not be writing for your blog, but it can be a big traffic boost to your site. You should make the rounds—contribute guest posts, ask others to submit to your blog and reap the rewards. Let’s go over some of the benefits of guest blogging.
Read More
You’ve finished writing a brilliant post for your blog, but it’s missing something. Something visual that adds synergy to your content. You may think of pictures as an afterthought, but they are important for your blog. We’re going to touch on a couple of reasons why they should be included in your blog articles.
Read More
Get all these features with WordPress or Squarespace that help you organize your website and blog so you can point visitors in the right direction—or content. Tags and categories are just two of those features. We’re going to go over how to properly use blog tags and categories, and show you how they make posts even more amazing.
Read More
Your blog is the perfect place for you to get creative. What’s that? You say you’re not creative? Bah—we don’t believe you for a second. You’ve got it in you… you just don’t know it yet. Once you’ve gotten into the habit of writing on a regular basis, it’ll be time to take it up a notch. You don’t have to just stick with one style. There are so many ways you can make your articles interesting, and at the same time, expand your own writing chops.
Read More
We really want you to take advantage of social media because we know it can help your business and brand grow. But we also know how hard it can be to balance everything. Not only do you have to manage your business (by yourself or with limited resources), but also write blog posts, oversee marketing and make the perfect cup of coffee. We’ve got good news for you—there are apps that organize social media updates and accounts! Isn’t technology wonderful?
Read More
Oh, that pesky Facebook—always changing things around or adding something new to confuse us. And what’s with Facebook Offers? Is that something you need to concern yourself with? If you want to promote your business on Facebook, we think you should take a closer look at Facebook Offers.
Read More
It’s time to make yourself visible. Whoa, don't get the wrong idea—we mean transparent using social media. You need to let people see you as more than a business.
Read More
After reading through a few of our posts, you may have gotten the idea that we think it’s a good idea to blog. We don’t want to hammer this point into your head, but we will if we must—You. Need. To. Blog. Yes, it’s just that important.
Read More
Sure you blog, but do you microblog? You might be… you just didn’t know it. But what is microblogging? Basically, it’s a term used for a social media outlet that lets you send out short messages to other subscribers of that particular site or service. Starting to sound familiar? Yep—microblogging is a fancy-schmany word for social media sites like Twitter, Tumblr and Instagram.
Read More
If you’re saying to yourself, “I don’t need an editorial calendar. I’ll just write them on the fly” you are setting yourself for failure or procrastination, friends. It’s easy to get sidetracked with this method. So let’s stay on track and go over how an editorial calendar can help get publishing articles on your blog.
Read More
Comments can be a wonderful asset to build up your blog, website or social media following. Everyone has an opinion, and thanks to the Internet, everyone can have a voice. Comments can be just as informative and entertaining as the content itself. So what are you doing to get people to talk in your comment sections?
Read More
Have you got what it takes to make it in the blogging world? Sure you do—you just don’t know it yet. But successful bloggers aren’t born that way… they work at it, every single day. Blogs just don’t take care of themselves. A blog is a business, and blog businesses—especially start-ups—don’t write on their own.
Read More
Being a writer can sometimes be tough. You have to edit your own work. You have to be knowledgeable on a variety of topics, and at times, witty and interesting. And then there’s writer’s block. It hits every writer at some point. And now that you’re writing blog posts for your site, be warned… it will strike you too. How can you get over the hump and find ideas for your blog posts?
Read More
You know you’re an expert. The people you speak with about your industry know you’re an expert. But how about the rest of the world? It would be really difficult to call everyone and let them know, but we’re guessing you don’t have the time or resources for that project. Instead, we’ve got a better way to get the word out—you share your knowledge on the social web!
Read More
Being involved in the social web means you have to educate the world in your area of expertise. The best place to do this is on your blog. It’s your hub, your HQ online, the place you want your customers to visit on a regular basis. But before it goes live, we have a few important steps to take before publishing a blog post
Read More