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Why Quality Content is King in 2013

Long live the king! 2013 marks the year where quality content is king. Find out how to make sure your blog rules this year.

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2013 marks a new era for content generators. Never before has quality content been as important for the growth of business on the web as it will be in 2013. How do we know this? Well, just look at the changes Google made in 2012. By introducing its Penguin algorithm, the search engine power house told the Internet that in order to be ranked high you’d better be supplying quality content to the masses. That nonsensical, $1 per blog post hooey ain’t gonna fly anymore. And if that’s the way you’ve been generating your blog posts, it’s time to change your wicked ways and testify!

This is bad news for all those who practice black-hat SEO techniques (that would include keyword stuffing, cloaking, link schemes, duplicate content and the like). Now is the time when all those good practices you’ve been employing in your blogging and social media accounts are really going to pay off. Here’s how to make quality content king in 2013.

Getting Your Blog On

If you’re a good writer or looking to hire one, now’s the time to start putting quality content up on your blog consistently. Awesome writing has never been as important as it is now. And it’s also important for readers to know who is publishing this content – mainly, an expert (like yourself!). If you can’t find the time to write and need an exceptional blog writer, we can totally help you out.

The Age of Quality Content

In 2012, everyone was talking about content marketing. In 2013, quality content is coming of age thanks to the importance people are putting on social media marketing. Forget spamming your target audience in the hopes that someone will follow you back – people are savvy and want to fill their Internet time reading engaging and informative content. Successful content marketing takes time, effort and consistence, so make this your year to rock all three criteria.

Quit Selling Already!

People are sick of being slapped upside the head with spammy ads and content. You can try to inundate people with these ineffective methods, but you’re not going to get far. If you want to make an impact with your audience, forget about the direct sale and brand messaging. Focus on your customer and what they want. If you do that, when they are ready to buy, they’ll come to you.

Have An Approach

Now that you know that quality content is king in 2013, you need a plan. Have you put together your editorial calendar yet? Now’s a great time to do it! As well, you should have a social media strategy in place to ensure you’re updating your accounts and keeping your fans and followers in the loop.

What are you planning to do when it comes to adding quality content to your social media marketing plan? Do you think that quality content makes that big of a difference to a blog or site? Leave your options in the comments section below.

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