You’ve probably heard some talk about this emerging player on the social media scene and are wondering how it fits in with your social media goals and strategy. Let’s take a look at what makes Klout tick.
What Is Klout All About?
Klout is a social media website and app that measures your online social influence. They can do this using social media analytics to assign you a “Klout Score” ranging from 1 to 100. The higher the number, the more “klout” you have with your followers. If you have a low score, like 1, Klout says you don’t really know what you’re talking about. But if you’ve got a high score, like 100, people are on the edge of their seats waiting on what you’ve got to say. The average score on Klout is 20, so don’t feel bad if you’re dismayed at the low number. If you’ve got a higher number, it means that you’re moderately influential when it comes to what you’re talking about on social media platforms.
To determine your score, Klout measures the size of your social media network. It then correlates the content you’ve created on these platforms to measure how other users interact with that content. Just a few of the networks that Klout uses to determine your score include Facebook, Twitter, Foursquare, Google+ and Instagram. The more networks you are on, the higher your Klout Score will be.
All Twitter users are automatically assigned a Klout Score – that means if you have a Twitter account, you have a Klout Score. But to see how you’re doing overall, you’ll have to sign up for a Klout account.
What’s In Store For Klout?
If you’re a business with a social media campaign, you’ll be happy to hear that Klout will be developing business analytics. This will help companies and brands learn more about their online audiences so they can target their content appropriately.
Have you joined Klout yet? What’s your Klout Score? Do you find that this information is useful or useless to your social media presence? Leave your comments down below.