The Story of Tim Hortons
Many of us know the story of Tim Hortons. For those of you that don’t, here’s a quick bio on him. Back in the first days donut shop days, we saw photos of the great hockey player Tim Horton adorning the walls of the coffee shop. My first history lesson on Tim Horton was from my dad, who told me as I drank orange pop, sitting on a stool at a Tim Hortons counter probably when I was about 8 years old. He told me how he was a famous Maple Leafs hockey player who died in a car accident one winter. My dad said, “He told his team members he wanted to open a coffee and donut shop and they all laughed at him. But he did it anyway.” That kind of attitude didn’t register with me, ‘cause as I kid I couldn’t see why anyone would laugh. I mean, the place was always packed and they had yummy treats for me to eat.
And here’s some tidbits of the Tim Hortons history my dad didn’t divulge to the 8 year old me. Tim Hortons was founded in 1964 in Hamilton, Ontario, Canada, offering two products – coffee and donuts. The two highlighted and most popular donuts were the Apple Fritter and the Dutchie, and still are to this day. I personally have a thing for the Apple Fritter and I’m don’t think I’m the only one.
Tim Horton was born in Cochrane, Ontario, Canada and signed to the Leafs in 1949 ‘as one of the steadiest defensement on the blueline throughout his 22 years in the National Hockey League’ according to the Tim Hortons website. But Tim realized one day his hockey career would end and so he looked for another prosperous opportunity, deciding to give the coffee and donut business a go.
The Tim Horton’s website writes, “Sadly, Tim did not live to witness the chain’s great success. He was traveling back to Buffalo from a game at Maple Leaf Gardens when he was killed in an automobile accident on February 21, 1974. The Buffalo Sabres retired his Number 2 sweater as a tribute to his memory. At the time of Tim’s death, there were 40 Tim Hortons restaurants.”
Who Designed the Tim Hortons Logo
Well no other than the man himself was responsible for the logo creation. The iconic identity of Tim Hortons is based on his signature. We’ve seen logo elements take many changes over the years, but the simple handwritten font script never changes on signage, mugs, paper cups, paper bags and other packaging.
The Tim Horton Logo Elements
We’ve seen a few different versions of the logo for the Tim Hortons iconic identity. But the identity always carries the handwritten script font, Tim Hortons, usually in red, but sometimes reversed in white on a red oval. You’re probably familiar with the logo on the paper coffee cups too, where Tim Hortons is surrounded by a yellow oval with a red outline, and the tagline “Always Fresh”.
The Tim Hortons Brand
Tim Hortons is a brand we have incorporated into our lives with icon phrases for work breaks, like “Wanna go for a Timmy’s run?” and how about a “Timmy break!” or when you’re on the go, “Stopping at Tim’s. Want something?”. If you’re not Canadian, most people would ask, “Who’s Tim?” But every Canadian knows who the iconic Tim is.
Here’s something to blow your mind – Tim Hortons specifically geared the brand to a New York demographic. Tim hortons is branded in an old fashioned dinner signage shapes, to catch the eyes of all the NY coffee drinkers. Check out how Tim Hortons Becomes a Coffee and Bake Shop in New York, by Skylar Challand.
Tell us about some of your favorite iconic Identities. Or tell us what you think about the iconic Tim Hortons identity. Leave us your comments in the section below.