When it comes to Content Marketing Strategy, there’s a right way and a wrong way to do it. And if you don’t know the essentials, you’re going to end up on the dark side of this extremely effective marketing method. But using the force (aka these handy tips), you will become a Content Marketing Jedi, young padawan.
The Dos of Content Marketing Strategy
If you want others to stand in awe of your expertise, you need to build trust. People are leery of content that’s manufactured by brands, so you’ll have to make sure that yours will earn credibility. If you’re handling content creation, be honest about your product or service, and ask your customers about their thoughts – and publish them, good or bad.
If you want your Content Marketing to be impactful, you need to do it on a consistent basis. That’s why blogs are so darn popular. They are easy to maintain and operate, so there is no excuse. Set up a daily, weekly or monthly schedule and stick to it.
It’s not all about you and if that’s all you write about your customers are going to tune you out. No one likes a constant sales push. We’re not saying that you shouldn’t pump up your business – but you should mix in news about your industry, happening trends that affect your customers or just things that you like, dislike or have noticed in your chosen field of expertise. Your customers will appreciate the variety and check out your site more often because of it.
The Don’ts of Content Marketing Strategy
Too Many Distractions
If you’ve got too much happening on the page, your customers are going to get confused and log off quickly. Things like links, offers, pictures or messy page design can affect your conversion and sales.
Trying to Appeal to Everyone
You remember that old adage: “You can’t please all the people, all the time”? Well, that rings true in Content Marketing. Don’t write to suit the broadest audience – you should be writing to your target demographic’s needs and wants.
Expect Too Much Too Soon
It can be frustrating when your write a blog post, article or white paper and you get no to little response. Patience is a virtue, padawan. Building your website’s content is a process and is meant to develop relationships over time. Creating quality content is worth the time and effort for the long-term development of your business.
So what Content Marketing Strategies do you have in place? What have you found to work or not work, or what are you having a problem with? Let us know in the comments section below!