The World Wide Web is Big – Go Out and See It
We get wrapped up in our own blog, so we forget that there are other ones out there. Expand your reach and travel to blogs in your industry. Get in touch with the publisher and ask if they accept guest submissions. Or perhaps you’ve admired a blogger from afar. Now’s your chance to make your move. Get in there and propose a few topics. In return for your post, just ask for a reciprocal link. That way, if the readers of that blog like what they see, they’ll meander over to your site to get some more of the good stuff.
Because You Work Hard Enough
Sometimes, you just need a little break from writing. It’s not that your lazy (or maybe you are – we don’t judge), but it’s awesome to get a fresh, new voice and point of view. A guest blogger brings all that to the table. They will look at a topic a different way, put a new spin on it, or just talk about an experience they’ve had that’s different from yours. Perhaps you want to give a noob a chance to get published – how noble of you! No matter how you spin it, it’s a day off for your brain. Take it to the beach or buy it a coffee… it deserves some time off.
Building Your Expertise
It’s time to solidify your role as an expert in your field. A great way to do that is write a guest post for other influential bloggers. These bloggers already have a faithful following built that looks up to them as gurus. If you write an insightful post on their blogs, these followers will also see you as an expert – this is because they know that the guru wouldn’t just let anyone post on the blog. You’ll be associated with these influencers and once you name is linked with there site, fans will take notice and start following you. And this isn’t just any traffic – it’s quality traffic. These are the folks that are interested in your industry and what you have to say about it.
Building Your Repertoire
You may just be starting out – hey, we all have to start somewhere. Offering your services by writing a blog post or two will help get your name out there. As well, you’ll have posts and articles to link to in your portfolio. This is a great way to show potential clients that you’re not afraid to get out there and take on new challenges. Plus, by building a name for yourself, you’re letting others in your industry know that you can be trusted.
Have you ever written a guest blog post before? What are some of the other benefits of guesting blogging that you’ve enjoyed? Please share your thoughts in the comments section below.