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King Edward Choir

Website & Print Design

King Edward Choir - Website - iMac Porfolio Banner

The Project Vision

The vision of King Edward Choir’s site redesign was to strengthen their online presence and give a chic theme that would phase well into another choir season. We incorporated an artistic and elegant theme with polished typography. We’ve also designed their posters, postcards and newspaper advertisements for the 2010-2011 and the 2011-2012 seasons.

The Strategic Stuff

  • Creating a brand identity for KEC to provide awareness to the local public.
  • To spotlight their 60th Anniversary Season with a typographic mark, and we did this with a contempo typographic layout.
  • Embraced a cool pastel colour scheme for the 2010-2011 season and adopted a bold, yet neutral colour scheme for the 2011-2012 artwork.
  • Incorporated new site features in the redesign that are intuitive, and easy to find, such as the KEC News area, Members Only section, Concert & Ticket info, and social media tools.

And, there’s more!