The Early Days of Vancouver Canucks
In 1965, when the NHL announced plans to expand to six additional markets, the owner of the WHL’s Canucks (and former Vancouver mayor), Fred Hume, announced that the city of Vancouver would apply. However, the presentation to the NHL’s Board of Governors was sloppily prepared. Because of this, and the fact that the Vancouver ownership group was disliked by Detroit Red Wings owner Bruce Norris and Toronto Maple Leafs majority-owner Stafford Smythe (who hated Vancouver in general because of a failed arena plan), the application did not succeed. Nevertheless, the Pacific Coliseum, which was to be the first home for a prospective Vancouver NHL team, was built on the grounds of the Pacific National Exhibition (PNE).
Who Designed the Vancouver Canucks Logo
The logo was designed in 1970 by Joe Borovich, a graduate of Vancouver School of Art and a Vancouver hockey fan. The Graphic Designers of Canada’s 2005-2006 Annual Report writes, The logo was unveiled June 6, 1970, with the Vancouver Province calling it Picasso’s Envy.
The Vancouver Canucks Identity Elements
The identity is known as the “Stick-in-Rink” logo, worn in 1970-1971 until the 1977-78 season. Royal blue and Kelly green are used to represent Vancouver’s water, mountains and trees, the official colours of the West at the time. A stylized ‘C’ surrounds the symbolic colours, forming one of hockey’s most recognizable images – a rink. A hockey stick sits inside, completing the ‘C’. Hence, the name “Stick-in-Rink”. In 1978, the Stick logo was replaced, but made a comeback recently, with a modified version of the logo being used on Alternate home jerseys.
Together, we’ve explored the early days of the NHL Hockey team Vancouver Canucks, met the designer of the famous “Stick-in-Rink” logo with a brief review of how and why the logo elements were used.
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