Categories on your WordPress blog help people find what they want – but bloggers often misuse them. You’ve seen the sites, the ones that have a million and one categories. Way too many! When you’re planning out your categories, give them some real thought and keep them simple. These categories should be broad. Don’t worry; you’ll be able to group like posts together with tags (see below). And be sure that your categories feature some SEO keywords. You want to optimize your site to the nines, and WordPress categories are just one more way to do it.
You can list your categories on the sidebar or the main navigation bar on your WordPress blog. You want to make your site pleasurable and pain-free to navigate. Giving readers an organized road map to find the info they want will ensure a repeat visit.
Tag, You’re It!
Tags in WordPress have nothing to do with spray painting your territory. On second thought, it kinda is! Basically, the tags you use on your posts are keywords that tell WordPress what’s on your blog. Think of it as SEO for your blog that helps people find exactly what they are looking for. Plus, these keywords are SEO friendly and let search engines know what that post is all about.
For people looking for certain posts on your site, these tags let widgets and plug-ins, such as “Related Posts,” direct readers. Visitors can type a search phrase into the search option on your site and the tags help pull up posts that are relevant to them.
When tagging your posts, try to get at least five keywords or keyword phases in there. Don’t go overboard – anything over 10 is too many. You can use keyword tags more than once (i.e.: Blueberry, blueberry muffins, blueberry muffin recipes). And you can use the same keywords in other posts, too. In fact, it helps to have a master list that you can draw on and make sure you cover them all.
If you use WordPress, have you been properly utilizing tags and categories? Can you pare down your list of categories? Are you using enough tags? Have a question? Please leave it for us in the comments section below.