Let’s go over a few ways to perk up that boring content to make it interesting and compelling.
- Pictures make everything better. One of the easiest ways to make boring content interesting is to add some pictures or infographs. When a topic is difficult to understand, it’s a good idea to put that idea into a visual. It’s like show and tell… with an emphasis on the show part. You’re taking an idea in words and turning into a pretty picture. And everyone loves a pretty picture. That’s why infographs are so popular – they take a complicated thought and break it down into bite-sized chunks that take the reader through the process in a fun and interesting way.
- Write like you talk. Business talk can be confusing and a turn off. So if you’ve got something complicated to explain, don’t write like a smarty pants. Explain it like you would to someone who has never heard of the concept before. Talk about it like you are having a conversation with a close friend over coffee and you want them to get the gist about what it is you do. Use that unique voice of yours to infuse that dull subject with new life!
- Make it funny. This may take a bit of thought, but humor makes any boring content worth reading. Using a light, fun tone can make any article fun to read. You can use funny pictures or memes to get the joke across – just be sure it’s light and relevant. Otherwise, you’ll lose the point of the content.
- Make it relatable. People grasp content that relates to them personally. So take that boring content or idea and turn it into something that your readers can relate to. Marketing companies do this all the time to sell ideas and products, and there’s no reason why you can’t use this tactic to your advantage.
Do you find it hard to make boring content interesting or do you have a super-secret way to turn any idea into gold? Please share your thoughts in the comments section below.