Find Software for Email Deployment
First off you have to find and set up software that will deploy your email campaigns. Here’s a few to get started:
If your business has a storefront, you can begin by asking customers to sign-up to your email list after a purchase. Asking them verbally for an email address and manually typing it into your database will do, just make sure to get the customer to clarify spelling, if you want to avoid syntax errors. You can also offer a notebook or a signup sheet inviting customers to subscribe at checkout. Another great idea is to have an iPad ready with the signup page open. Make sure to enter the email address correctly! You don’t want to ISP’s and email software companies to think you’re sending spam by deploying emails to accounts that don’t exist or were entered incorrectly because of a typo.
When uploading YouTube videos, don’t forget to include a subscription button or link inviting viewers to subscribe to your mailing list. Offer an incentive with something like “Get video updates delivered to your inbox!” Don’t be shy! Let your audience know you’re out there sharing content on a regular basis and the easiest way of doing that is inviting them to subscribe.
Use Social Media
While you’re at it, why not ask Twitter and Facebook followers to sign-up for updates via email? On Facebook you can set up a form to collect email addresses with a bit of Facebook wisdom. You can also set up auto-generated messages on Twitter inviting new followers to sign up to your email newsletter.
Contests, Freebies and Giveaways
Starting a contest, offering freebies and giveaways can be a great engagement strategy to build your list and get people to subscribe. Not only are they being rewarded for signing up, they’ll be rewarded on a weekly, bi-weekly or monthly basis with relevant information straight into their inbox.
It’s important to send emails to a subscriber’s inbox only if they want it. Also consider they may want the information more frequently (or less) than another subscriber, so be upfront and ask how often they’d like emails, keep your word and always make it easy to unsubscribe.
Tell us about how you build your email lists. Is there anything we haven’t considered? Leave your comments below!