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Great Things Come In Small Blog Sizes

Sometimes bigger isn't necessarily better. Let's talk about why smaller can work to your advantage in the blogosphere.

If you think that the more followers on Twitter you have, the higher you’ll be ranked as a website, you wouldn’t be the only one. And you’d be wrong. So many companies think that social media is a numbers game – “We need as many followers as possible, so let’s buy ads and followers to bump it up. Popularity matters!” That’s about the worst thing you can do and it’ll come back to bite you in the ass. You don’t win when you think it’s merely a numbers game.

Let’s say you only have 200 followers on Twitter. It took a year to get them, but they followed you on their own. These are engaged followers who like what you have to say. They will retweet what you write and comment on your posts. These are the followers you should covet, instead of the 20,000 fake followers that will do nothing with your content, will never visit your site, and make you look like you have to buy your “friends” (which you did).

Like we talked about in our niche blogging post, there’s a lot of positives when you decide to go smaller that will help your business grow larger. Here’s why smaller is better for a blogger:

  • Readers want content tailored to their unique needs. If you have an enthusiastic, involved audience, you’ll best serve them by giving them the content their after – which can only be done when you drill down and discover their real needs. They’ll thank you by sharing this content and engage with you. And when they engage, you’re more likely to make a sale.
  • You can focus on quality rather than quantity. By offering readers quality content that they really want in the form of 1 or 2 posts a week, rather that 7 or 8, you’ll be able to focus on giving them awesome information that wasn’t rushed or hastily written.
  • More time for you. By being able to focus smaller, rather than trying to hit everyone out there, you get to spend more time doing the things you love to do. That could mean working out, spending time with the family or just having more freedom to achieve that work/life balance.
  • Better relate to your readers. You won’t be all over the map with your topics – you’re able to hone in on a few important points with a smaller range of topics. It’s fine to stray from your main niche every once in a while, but in order to stay an authority on that particular topic, you need to stick to the main topic you’ve decided to focus on.
  • Less trolls. When you keep things smaller, you’ll get less of them on your site. Trolls tend to congregate within communities that are large, where they can be anonymous. Your small and loyal community will sense when a troll is lurking and band together to keep them out or mute them. You’ll know your readers in a more intimate atmosphere and learn who is invested in what you have to say.

What are you going to do to go “small”? Do you think it can help your business? Please let us know in the comment section below.
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