Tip # 6: Consider the Audience and Goals
Sometimes designers forget the point of a website redesign – it’s not all about a pretty page. It’s about generating traffic, traffic to business and business to revenue. Think of the logic happening behind the pretty page, how to collect data and build marketing goals and turn leads into revenue.
Tip # 7: Design Matters but So Does Content
Design is fun, especially for designers. But sometimes designers forget content matters as much as the design. It’s paramount to have the ability to see all forces at play regarding content. What will happen if a h1 headline breaks on a new line? Did you anticipate this extended character length and incorporate the positioning in the design with an increased line-height? And what happens if font size is increased? Ask yourself questions about the flexibility of your designs with content especially if it’s dynamic content.
Tip # 8: URL Mapping
Don’t forget to consider time for content migration of URLs. This will be especially important for websites with significant migration of product images. A website redesign for a company selling products online like accessories, home decor, clothing and jewellery will require a significant amount of time for URL mapping of old images to new, ensuring SEO is not affected.
Tip # 9: Optimizing File Names for SEO
Do you want an SEO friendly site? One that’s been optimized for the web? This is especially important for clients selling products online. Images need to be correctly named with a filing structure and naming convention that accurately describes the image of the product. Refrain from using capitalized letters, spaces and alpha-numeric sequences to name an image or randomize naming conventions.
Consider these points to optimizing file names:
- “Roxy Black Skinny Slides-JEANS.jpg” will work best as “roxy-black-skinny-slides-jeans.jpg”
- Replace all spaces in a file name with either a dash or underscore
- Remove all capitalization and replace every character to lowercase
- Remove any numbers or any characters that do not describe the product (unless it’s a number associated to a version of the image)
Here’s a tip: keep file names consistent with the product heading, if possible and applicable.
Tip # 10: Engage the User/Visitor
Engagement is crucial. Ask the user to interact with the site! You can do this by creating engaging call-to-actions, banners, sign-up forms and messaging to entice the user to explore deeper. More engagement means less bounce rates because a user is less likely to leave as soon as they arrive if there’s nothing interesting to do after landing on your site. Engagement can be tricky to initiate, but it’s also one of the most fascinating and intriguing components to implement, test and observe.
Tell us about any tips you have for us to consider for a website redesign. Leave your comments below!