Tip # 1: Make the Logo a Link to Your Home Page
Sometimes you’ll have too many items in the top level navigation to include a link to “home”. If that’s the case, there’s nothing to worry about because the company logo should always be another way home. There’s no point in reinventing the wheel when it comes to users accessing the home page. Keep it simple and keep them happily navigating home.
Tip # 2: Include a Tagline
I have a lot of experience building websites with Content Management Systems and I’ve always designed this element knowing it’s an important brand element. If it’s populated – great! It will display and render according to the proposed design. If it’s not enabled, no harm, no foul. But one thing I always make sure to include is the tagline as HTML editable text that can be changed at the clients discretion.
Tip # 3: Include a Search Tool
Users/visitors expect a search tool on large content websites. If you have a lot of content and/or sell products online, you should have a search tool in your re-design. Enough said.
Tip # 4: Keep Important Content Above the Fold
What’s above the fold these days anyway? Well, it’s probably best to keep important content between the 800px – 1000px range in height before mouse scrolling is initiated. So limiting large graphic banners or lightboxes, and pushing a few call-to-actions within this pixel range. Call-to-actions are key and discussed more in-depth in #5. This tip can present a ‘lil challenge if a client is asking for a responsive website, but remember, there’s always a solution!
Tip # 5: Include Call-to-Actions
What’s a call-to-action you ask? It’s when you’re calling the user/visitor to perform a function. Kinda like when you call ask someone to sign up for your newsletter in a face-to-face meeting, but online. An example of this is to write copy that invites a user to perform a function. Something like, “Want to sign up for our email newsletter? Sign up here!” works. Then this context is placed with a visual element on the website prompting the user to perform the function asked.
Next week we’ll be posting five more tips to consider for a website redesign in part two of the article. In the meantime, why not tell us about any tips you have for us to consider for a website redesign? Leave a comment below!