In so many ways, we believe that WordPress was made for small businesses. It’s like the makers of WordPress sat down and asked themselves: “How can we make the web more accessible to small business owners? How can we make it easy for them to create and manage their own website, all while engaging clients using Internet marketing strategies?” And the result is a CMS that’s built for businesses!
Of course, we don’t know if that really happened, but we have a few items things that back up our theory that WordPress really is made for small businesses:
1. WordPress lets you promote your site across social media networks.
Every new blog post you add on your WordPress site is a chance to share a link and update Twitter, Facebook, Google+, LinkedIn and other social media platforms. Of course, you don’t need to be on all of these sites. Just pick one or two and focus on building your following with interesting and engaging updates.
2. WordPress makes content sharing easy.
By adding a plugin, such as “Share Buttons by AddToAny” or “Shareaholic,” buttons for all of the social media sites will appear after your blog post or page. These allow readers to promote your content on any of their sites. The easier you make it, the more people will share it.
3. WordPress allows you to be active on your own site.
Remember the days when you paid a web developer to design and launch your business website? You never saw what went on behind the scenes (because it was all code and you couldn’t make heads or tails of it), and if you wanted to make a change or update, you had to get the developer to do it. You were at their mercy – if they couldn’t do it right away, you had to wait until they got around to making the update. Not so with WordPress. You have access to a dashboard that takes you behind the flashy website and allows you to make changes or added content. You can respond to user comments and be an active poster on your own site. Don’t think of your website as a brochure – you need to think of it as a garden that needs to be cultivated. Be sure that you update it frequently with information about your business, services, accomplishments, and other newsworthy items.
4. WordPress lets you easily add photos and images.
A picture says a thousand words… but readers may not stick around to actually ready a post that long. That’s why it’s so important to use images on your site. Sites with pictures, photos, and images will keep a user’s attention far longer than a site that’s text-only.
5. WordPress is scalable, so it can grow with your business.
A spectacular website was not built in a day. Sure, you may start out with a five-page starter website, but WordPress will scale to hundreds or even thousands of pages. You don’t have to worry about expensive or technically difficult add-ons. WordPress lets you add or delete pages as you need them.
6. WordPress is easy to use.
Period. That’s why so many small businesses use it. You don’t have to be a developer to create and maintain a functional, engaging and attractive website. Let us teach you how.