Granted, there are some important tips you’ll need to keep handy when it comes to writing for the web. And lucky for you, we’ve got a few gems listed below. We love to share our super-smart knowledge – that’s just how we roll.
Sometimes it’s okay to be pushy – like when you’re writing for the web. Tell your readers what you want them to do. If you want them to read a certain article, then tell them to click a link. If you want them to comment on a blog post, let them know that’s what you want them to do. You are a tour guide – point people in the direction you want them to go. Do you want them to be your friend on Facebook? Then let them know by giving them a big ol’ button that takes them right to your fan page. If you don’t tell them what to do, they are likely not to do anything.
Keep Sentences Short
Seriously. Short is good. We know that it’s easy to get caught up in your own verboseness, especially if you’re on a roll. Break up longer sentences with semi colons and em dashes – they let the reader know to take a break. If you’ve got a bunch of points to make, go with bullet points. For the most part, a sentence should never be longer than a line.
For the love of sweet baby Jebus, use spellcheck before you publish anything to the web. We know you’re excited about what you have to say, but it takes a few minutes to hit the spellcheck button. Even better – get a different set of peepers to take a gander at your work. It always looks perfect in your head, so a second pair of eyes can catch what you missed. It’s a small thing, but it ensures that your work looks professional.
The post you’re writing now isn’t the only relevant thing you’ve written. And if that past content is relevant to what you’re writing about now, be sure to add a hyperlink to that story in the text. Not only will it provider readers with a backstory or definition, Google loves when you include relevant links on your site. As well, you can share the hyperlink love with posts or information outside of your site. Create hyperlinks to other bloggers or sites that you have sourced, been inspired by or just want to acknowledge. And yes, Google loves this kind of hyperlink love, too. Don’t go overboard – if you add too many, your readers will be confused and might click away from your site.
Hooray for Headlines!
Headlines help break up an article (kinda like this one). Each separate point should have its own headline and run about a paragraph or two. A headline should act like a signpost. It lets the reader decide if the point is relevant to them, so be sure it reflects the subject matter you’ll be covering.
Do you have any tips, suggestions or questions about how to write for the web? We’d love to hear them! Leave your thoughts in the comments section below.