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5 Crucial Blog Content Creation Tips

Now more than ever, engaging content is crucial for the success of your blog. Here are a few tips on how to keep your blog posts hip and happening.

You’ve heard the saying: “Content is king.” It’s been true for years, and looking at the changes Google keeps making to its search algorithms, it’s going to rule in the future, too. Engaging, relevant content is important for blogs, social media updates, and newsletters – so if you’re not providing it, your site is going to be rendered useless for readers and search engines. No matter what your message may be, you need to not only infuse it into your content, but also keep it fresh and interesting. So how are you going to do that?

We’re so glad you asked. Here are our 5 crucial blog creation tips that will keep your posts out of the hum-drum zone:

1. Picture this. A good picture can take a post from ordinary to extraordinary with just the click of a button. Depending on the topic you’re covering, we suggest taking the photos yourself. That way, you own the rights to them, and no one is going to have that exact photo on their site. Spend an hour or so taking a range of photos you can use for the rest of the week or month, depending on how often you post. Using pictures throughout your post will help break up the copy, making it more visually appealing and making it easier to read (which results in more people coming back to read what else you’re posting).

2. Evergreen content. Evergreen content is great because it never gets old and never goes out of style. These articles contain info that your readers can use at any time because it never goes stale. Posts that contain how-tos and tips are wonderful examples of evergreen content. You can always repurpose it, update the content and use it again on your site.

3. Ask questions. Ask a question on your social media sites and write a blog post based on the answers you receive. People love these kinds of posts and will always comment on them. They will generate a lot of interest and you’ll be doing a huge service to people looking for answers or opinions to that question.

4. Product reviews and contests. Is there a product you love and want to share with your audience? Then write an unbiased review and give it away. With product reviews, you should disclose if the product is sponsored or not to readers. Blog contests are a quick way to create both content and traffic to your website. However, be aware that contests may not generate long-term readers, but it will give you a spike in traffic.

5. Reuse old posts. Posts that have generated lots of traffic in the past can be rewritten and reused, as well as linked to the original post. Topics can have updates and this new information needs to get passed on to your audience. There may be new innovations to a product or service that weren’t available when you wrote about it a year ago. It’s time to update it and let your readers know!

Do you have any go-to methods of creating content in a snap? We’d love to hear about them.

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