The Bell Story
We all know the story of Bell and Alexander Graham Bell, the inventor of the telephone. He designed and created a device enabling us to transmit human speech in real time, known as the telephone. The device was patented in 1876 in the US and Canada, although in Canada Bell transferred 75% rights to his father. It’s a device we all use today, but we now use a modernized and totally transformed version, we’re all virtually dependent on for daily communication. Cell phones, Smartphones and voice over the Internet are all ideas which stem from the great inventor Bell.
Today Bell Canada, the Canadian Telecommunications and media company is headquartered in Montreal, Quebec. They’re a huge communications carrier for telephone services, wireless communication, high-speed Internet (DSL), digital television and voice over IP.
Who Designed the Bell Canada Logo
The latest Bell Canada identity was designed by Zulu Alpha Kilo. Bell also completed the branding platform with their own typeface, Bell Slim, created by a Canadian typographer, Ian Brignell.
The Bell Identity Elements
It’s a basic typographic identity, with tight kerning in a sans serif type. It’s clean, clear, bold and easily identifiable in a mound of paperwork and works well at a reduced and monstrous size. A conservative, but modern blue colour consistently used throughout brand materials, unifying the identity. I have no objections to a typographic identity – we’re fans at Actually.
The Bell Canada Brand
A simple yet strong re-brand that ZAK modernized so it will be current for years and years to come. It’s neat how the design firm illustrates consumers in demo mode using the project, while carrying the brand identity throughout magazine ads, banner ads, vehicles and product brochures. Here’s a great example.
As well, the logo is strategically placed in offset positions in the background with the product, which we think is a pretty impressive strategy. Casually the branding is slipped in, while not taking too much attention away from the focus of the ad – the product.
I had the chance a few years to work on an Bell campaign with a previous employer. We developed an email and online marketing campaign to capture subscribers for their business solutions market. The branding is strictly observed and the Bell team indubitably enforces Bell’s branding guidelines.
Tell us about some of your favorite iconic Identities. Or tell us what you think about the iconic Bell Canada identity. Leave us your comments in the section below.