To establish trust with your audience, there are a few things you need to do consistently. You need to provide knowledgeable content, build a caring relationship with your audience and give that audience a place to hang out at – your professionally designed website. There are a few things you can do start building that reputation of trust today. Let’s go over them, shall we?
Produce Amaze-balls Content Consistently
Your audience will think you’re the bee’s knees if you give them what they’re hankering for – information they can use, and give it them on a regular basis. Make it unique and speak in your own voice. If you just parrot what others have said, no one is going to stick around. Offer your visitors information in the form of tutorials, white papers and ebooks and give it away for free (not all of it, you do need to hold something back). Make your content relateable by telling a personal story. There are so many ways to provide useful content to your audience – you can probably come up with something original on your own. If it’s useful, informative and engaging, your fan base will grow.
Be a Person
You’ve heard the saying, “people do business with people, not with businesses.” Well, it’s true. Yes, you’re a business and you want to make money, but your customers want a relationship. So what are you going to do… stuff your sales down their throats? Ummm, yeah, good luck with that. Using your website, blog and social media accounts, you can be a person and start to foster relationships with your audience. Put a face to your name and business. Post a smiling picture of yourself on your website and use it for your social media profiles. Talk in a language that your customers converse in. Don’t talk down to them or make them feel insignificant. This may be the virtual realm, but that’s no excuse to forgo your humanity.
Spread The Good Word
Have a customer that’s overjoyed with the work you’ve done? Why not let him/her sing your praises? Hey, there’s nothing wrong with tooting your own horn. Your website should have a testimonial page. Remember to include a name, company and contact info in case new clients want to contact them. Don’t put up fake reviews of your product or service. They are transparent and eventually, you will get found out. And then no one will want to play with you at recess.
How do you establish trust with your online audience? Please share your ideas and thoughts with us in the comments section below.