5 Popular Content Types That Drive Traffic To Your Site

Think of the web as a popularity contest, but to become the virtual prom queen, you’ve got to dethrone your competition by providing interesting info.

We’ve already touched upon how content is the cornerstone to building a loyal customer base online. But you just can’t have any kind of content. It has to be relevant, valuable, high quality, and has to have the potential to attract your customer’s attention. Otherwise, it’s just forgettable noise that will have users clicking to the next.

It’s not all about the same old, same old blog posts—there are plenty of other ways to get your message across. We’ve come up with a list of some popular content types that will have your customers coming back for more. Try a few of these popular content types on for size.

Video

Writing may not be your gig. No biggie—that’s where video comes in handy. Creating a video of your product, service or expertise is one of the easiest ways to generate content. You don’t even need a fancy-schmancy video camera to produce an engaging and informative video—you can film the whole thing on your smartphone. And with a video, you’ve opened up a whole new can of awesome-ness in terms of audience. Post that awesome-ness on YouTube for a chance to show your stuff to millions of viewers and send them to your website. Make sure your video is straightforward, clear and concise, so you can get your point across effectively.

Reviews

You’re an expert in your field, so it makes sense that you would be able to review products/services that are related to your industry. People are too busy to try different things, so you’ll be saving them time by giving them the lowdown. As well, the company/person whose product you’re reviewing will be more likely to share your review through their networks.

How-To Articles and YouTube Videos

One of the greatest things about the Internet is that you can learn how to do anything. People are always searching for ways on how to do different things, and this gives you a chance to address solutions and answers to the everyday issues your customers want answers to.

White Papers, Reports, and Free Downloads

Usually, 10 or so pages in length, White Papers, Reports, and free PDF downloads are educational documents that are resources of knowledge. These make awesome incentives to get people to subscribe to your site.

Infographic

A super fun way to get information across to your audience is with an Infographic because it simplifies complex data and facts and figures into an easy-to-read graphic. As well, an infographic can be embedded and shared on other blogs, websites, and social channels (hello Pinterest), spreading your word through other content marketing platforms.

Of these popular content types, which one(s) do you use most often? Are you interested in trying something new, but a little apprehensive? Share your thoughts with us on Instagram!